Chappie’s verdict on leoburnett.com

“Chappie found zero H1s on an ad agency's homepage. That's the whole review, honestly.”

Chappie loves stars, Chappie loves constellations, but Chappie does not love a homepage with NO H1 tag at all — an agency that sells messaging forgot the headline. The nav items repeat three times in the visible text like a scratched record, and 12 images are just floating there with no alt text, invisible to anyone using a screen reader. Chappie thinks the work section looks cool but the bones underneath are a little wobbly for a company literally called 'creative constellation.'

GLASS · design

Glass says: nice campaign names, shame there's no visual hierarchy — repeating nav links three times isn't a design choice, it's a bug wearing a blazer.

FORGE · engineering

Forge counted 45 scripts, 32 inline styles, and 746KB of HTML to render zero H1 tags — that's a lot of weight for a page that skipped its own headline.

SKEPTIC · the copy

Skeptic asks what problem Leo actually solves for a client reading this — 'supercharging brands to solve human problems at scale' is a mission statement, not a pitch.